Rock began practicing narrative therapy in 1990. He is a Professor of Social Work at California State University Sacramento, Clinical Director/Supervisor of the award winning Gender Health Centre, and longtime Vancouver School for Narrative Therapy faculty member. He has written three  books on Narrative Therapy: Narrative Therapies with Children and Adolescents (1997); Treating Huckleberry Finn: A New Narrative Approach to Working with Kids Diagnosed ADD/ADHD (2000); and Therapeutic Conversations with Queer Youth: Transcending Homonormativity and Constructing Preferred Identities (2013) along with publishing 55 articles on a wide range of narrative therapy theory and practice topics. He conducts ongoing narrative therapy workshops and supervision for mental health professionals worldwide.